World-famous social psychology professor Dr. Philip Zimbardo, who is also the co-founder of the initiative “Heroes’ Square”, gave a lecture to the employees of the Mercedes-Benz plant in Kecskemét. The initiative “Heroes’ Square” launched from San Francisco with the objective of getting more and more people do more and more often for others, emphasizing the need for everyday heroism. The Mercedes-Benz plant, as one of the largest companies in Hungary, has been, since the very beginning, supporting local and regional initiatives that make value and inspire people to lead a healthy lifestyle. The team of nearly 4000 people in Kecskemét established active volunteering relationships with organizations and institutes that serve public purposes. Director of human resources of the Mercedes-Benz plant Mr. László Ács pointed it out that they wish to form an employees’ community whose members actively participate in taking care of each others’ needs and providing support for others.